As a 21.5-inch high-definition LCD touchscreen display being put on the outside of the refrigerator’s top right door, families can leave each other notes, share photos, check their calendars, mirror their Samsung smart TV, stream music, and partake in a host of other activities you probably never even thought you might want to do on your fridge.
One fridge activity that makes a ton of sense is grocery shopping, which Samsung’s Family Hub makes possible with an app from MasterCard called, appropriately, Groceries by MasterCard. Betty DeVita, MasterCard’s chief commercial officer, called it the first shopping app integrated into a refrigerator. When it launches, the app will be integrated with grocery services FreshDirect and ShopRite. A partnership with MyWebGrocer, which services thousands of grocery stores around the world, is coming later. The app allows you to shop from your Samsung phone or tablet, or from the Family Hub fridge, and even pay for orders from multiple places in one transaction.
If you’re away from the fridge when you want to buy groceries but can’t remember what you need, Samsung has helpfully built cameras inside the refrigerator that capture a still photo of the interior every time you close the refrigerator door. Those photos are stored in the Samsung Smart Home app so you can glance at them while you’re on the go.
Samsung hasn’t yet said how much the fridge will sell for, but existing refrigerators that look similar in design range in price from $4,000 to $6,000. The company also currently sells a fridge with an eight-inch Wi-Fi connected LCD panel that costs about $3,600.